Business Administration, BBA with Marketing Concentration
The Bachelor of Business Administration (B.B.A.) with a concentration in Marketing is designed to provide students with the knowledge and skills necessary to create and implement effective marketing strategies that drive value for customers, clients, partners and society at large. This program equips students with a deep understanding of key marketing concepts such as product development, pricing, distribution and promotional strategies. Students will also gain insight into consumer behavior, learning to gather and interpret data on customer needs and decision-making processes.